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Field name | Value |
---|---|
Reference | HAT 21/286 |
Library/Archive | History of Advertising Trust |
Title | Advertising report 1930 |
Date | 1930 |
Collection | The David Lamb Collection |
Collection Overview | Selection of advertising reports from the David Lamb Collection. During his time as Rowntree UK Advertising Manager, David Lamb gave many media presentations and briefings to marketing and broadcasting executives as well as lecturing at media business courses and writing for the advertising industry press. |
Document Type | Report; Business Record |
Theme | Advertising and Marketing; Food Economics |
Subjects | advertising costs advertising history advertising industry beverages brand children confectionery consumerism food industry and trade market information market research price retail sales |
Description | Reports regarding advertising at Rowntree. Divided by product, and covering topics such as advertising costs versus sales, demonstrations, expenditures, analysis of the effectiveness of gift schemes etc., newspapers, house to house, hand bills, window displays. Summarises advertising strategy for each product, includes some examples of packaging, leaflets, posters and displays. |
Countries | United Kingdom |
Brand | Rowntree's |
Note | Please note that some of the metadata for this document has been drawn from the catalogue of the History of Advertising Trust. |
Copyright and Source Archive | Material sourced from History of Advertising Trust |