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Field name | Value |
---|---|
Reference | HAT 21/286 |
Library/Archive | History of Advertising Trust |
Title | Advertising reports 1916-18: Elect cocoa |
Date | 1916-1918 |
Collection | The David Lamb Collection |
Collection Overview | Selection of advertising reports from the David Lamb Collection. During his time as Rowntree UK Advertising Manager, David Lamb gave many media presentations and briefings to marketing and broadcasting executives as well as lecturing at media business courses and writing for the advertising industry press. |
Document Type | Report; Business Record |
Theme | Advertising and Marketing; Food Economics |
Subjects | advertising costs advertising history advertising industry beverages brand consumerism First World War food industry and trade market information market research price sales war |
Description | Reports regarding advertising at Rowntree: summaries and reports of costs and quantities, analysis of sales data, reports on the kind of advertising used and the costs, analysis of effectiveness of advertising, analysis of sales data. Also includes clippings of Rowntree's newspaper adverts directed towards working women and pictures of gift tins. |
Countries | United Kingdom |
Brand | Rowntree's |
Note | Please note that some of the metadata for this document has been drawn from the catalogue of the History of Advertising Trust. |
Copyright and Source Archive | Material sourced from History of Advertising Trust |