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Field name | Value |
---|---|
Reference | 2173 |
Library/Archive | Hagley Museum & Library |
Title | Calvert Sales Manual |
Date | 1958-1963 |
Collection | Seagram Museum collection |
Collection Overview | This collections focuses on production techniques and government regulation files from Seagrams' Corporate Operations, as well as brand and product profiles and marketing studies. |
Sub-collection | III. Promotions, sales, and external affairs. G. Sales. |
Document Type | Printed Book; Report |
Theme | Alcohol Production and Consumption; Advertising and Marketing |
Subjects | alcoholic beverages alcoholic beverage industry distilling industries market information sales consumerism market research drinking of alcoholic beverages |
Description | Sales manual distributed by Calvert Distillers, Ltd. to all sales representatives. Contains histories of the alcohol beverage industry and Calvert Distillers, Ltd., explanation for salesman and regional manager on job responsibilities and successful selling rules, hints, and facts, information on the distillery manufacturing process and packaging, the Calvert Distilled Spirits Course including definitions of industry terms, summary of alcohol types, glossary of alcohol names and specialities, and information on cocktails and mixed drinks, an organizational chart of The House of Seagram executives, and booklets on retirement and insurance plans. |
Note | Catalog Records © 2019, by the Hagley Museum & Library. All rights reserved. |
Copyright and Source Archive | Content compilation © 2019, by the Hagley Museum & Library. All rights reserved. |