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Field name | Value |
---|---|
Reference | 2173 |
Library/Archive | Hagley Museum & Library |
Title | Canadian Whisky - Crown Royal: Royal Visit |
Date | 1939-1977 |
Collection | Seagram Museum collection |
Collection Overview | This collections focuses on production techniques and government regulation files from Seagrams' Corporate Operations, as well as brand and product profiles and marketing studies. |
Sub-collection | III. Promotions, sales, and external affairs. F. Profiles 1. Brand Profiles. |
Document Type | Correspondence; Ephemera |
Theme | Alcohol Production and Consumption; Advertising and Marketing |
Subjects | alcoholic beverage industry sales marketing advertising industry advertising history corporations media celebration |
Description | Includes newspaper clippings from the 'Canadian Pacific Staff Bulletin' providing coverage of the rail journey across Canada taken by King George VI and Queen Elizabeth. Also features a special insert with a pictorial tribute from 'The Montreal Standard', and a 'Halifax Mail Star' article about the railway car used by Their Majesties during their visit. Also includes a photocopy of a note from Princess Elizabeth thanking Seagram's for the Crown Royal wedding gift and a certificate from Chivas Brothers, Ltd. presenting a coronation gift of Royal Salute Scotch Whisky to Queen Elizabeth II. |
Countries | Canada; United Kingdom |
Places | Montreal Quebec; Halifax Nova Scotia |
Names | King George VI; Queen Elizabeth II |
Brand | Crown Royal |
Note | Catalog Records © 2019, by the Hagley Museum & Library. All rights reserved. |
Copyright and Source Archive | Content compilation © 2019, by the Hagley Museum & Library. All rights reserved. |