The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk
If you believe you should have access to this document, click here to Login.
Field name | Value |
---|---|
Reference | 2173 |
Library/Archive | Hagley Museum & Library |
Title | Canadian Whisky - Crown Royal: Sales and Marketing |
Date | c.1977-1989 |
Collection | Seagram Museum collection |
Collection Overview | This collections focuses on production techniques and government regulation files from Seagrams' Corporate Operations, as well as brand and product profiles and marketing studies. |
Sub-collection | III. Promotions, sales, and external affairs. F. Profiles 1. Brand Profiles. |
Document Type | Correspondence; Pamphlet; Ephemera; Business Record |
Theme | Alcohol Production and Consumption; Advertising and Marketing |
Subjects | alcoholic beverage industry sales marketing advertising industry advertising history culture consumerism distilling industries media celebration |
Description | Includes guidelines for distributors participating in a Father's Day sales program with a catalogue of available floor and counter displays; articles from the 'Seagram Spotlight' on the role of sales and marketing strategies in the success of Crown Royal, as well as suggested methods for increasing sales; a press kit containing press releases and promotional material for a Christmas advertising campaign; and press releases touting sales growth and announcing price adjustments. |
Countries | Canada |
Places | Alberta; British Columbia; Toronto Ontario; Montreal Quebec |
Names | Bronfman, Samuel |
Brand | Crown Royal |
Language | English; French |
Note | Catalog Records © 2019, by the Hagley Museum & Library. All rights reserved. |
Copyright and Source Archive | Content compilation © 2019, by the Hagley Museum & Library. All rights reserved. |