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Field name | Value |
---|---|
Reference | 2173 |
Library/Archive | Hagley Museum & Library |
Title | Canadian Whisky - Seagram's V. O. |
Date | 1969-1973 |
Collection | Seagram Museum collection |
Collection Overview | This collections focuses on production techniques and government regulation files from Seagrams' Corporate Operations, as well as brand and product profiles and marketing studies. |
Sub-collection | III. Promotions, sales, and external affairs. F. Profiles 1. Brand Profiles. |
Document Type | Pamphlet; Ephemera; Business Record |
Theme | Alcohol Production and Consumption; Advertising and Marketing |
Subjects | alcoholic beverage industry marketing trade brand sales distilling industries packaging market research advertising history |
Description | Includes a report analysing V. O.'s position in the Canadian whisky market, a pamphlet on the history of the V. O. brand, correspondence and photographs from the Seagram Plant, Ontario. |
Countries | Canada |
Places | Ontario; Manitoba; Newfoundland; Prince Edward Island; Nova Scotia; Saskatchewan; British Columbia; Alberta; New Brunswick; Quebec |
Brand | Seagram's V. O. |
Language | English; French |
Note | Catalog Records © 2019, by the Hagley Museum & Library. All rights reserved. |
Copyright and Source Archive | Content compilation © 2019, by the Hagley Museum & Library. All rights reserved. |