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Field name | Value |
---|---|
Reference | 2173 |
Library/Archive | Hagley Museum & Library |
Title | Gin - Bengal Gin |
Date | 1966-1967 |
Collection | Seagram Museum collection |
Collection Overview | This collections focuses on production techniques and government regulation files from Seagrams' Corporate Operations, as well as brand and product profiles and marketing studies. |
Sub-collection | III. Promotions, sales, and external affairs. F. Profiles 1. Brand Profiles. |
Document Type | Correspondence; Ephemera; Label; Illustration; Business Record |
Theme | Alcohol Production and Consumption; Advertising and Marketing |
Subjects | alcoholic beverage industry marketing brand sales trade packaging advertising history |
Description | Includes correspondence regarding neck strip stamps, labels, and bottle designs; mechanical drawings of bottle designs; correspondence regarding production costs, packaging costs, selling prices, price comparisons with other brands, and projected sales volume; and a press kit containing a press release and publicity photographs for the American debut of Bengal Gin. |
Countries | Canada |
Names | Bronfman, Samuel; Bronfman, Charles R; Newman, Jerome A |
Brand | Bengal Gin |
Note | Catalog Records © 2019, by the Hagley Museum & Library. All rights reserved. |
Copyright and Source Archive | Content compilation © 2019, by the Hagley Museum & Library. All rights reserved. |