The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk
If you believe you should have access to this document, click here to Login.
Field name | Value |
---|---|
Reference | 2173 |
Library/Archive | Hagley Museum & Library |
Title | Joseph E. Seagram & Sons, Ltd. Manual |
Date | Aug 1971 |
Collection | Seagram Museum collection |
Collection Overview | This collections focuses on production techniques and government regulation files from Seagrams' Corporate Operations, as well as brand and product profiles and marketing studies. |
Sub-collection | III. Promotions, sales, and external affairs. G. Sales. |
Document Type | Pamphlet |
Theme | Alcohol Production and Consumption; Advertising and Marketing |
Subjects | tax alcoholic beverages alcoholic beverage industry distilling industries market information sales consumerism market research drinking of alcoholic beverages |
Description | Manual for sales representatives in Canada. Includes history of Distillers Corporation - Seagrams, Ltd. and their Canadian operations. Includes explanations of government regulations, taxation, and alcohol proof; descriptions of the distilling processes of whiskies, gins, vodka, rum, brandy, and cognac; 22 suggestions for professional salesmanship; list of Canadian Marketing and Sales Personnel; and descriptive summaries and pictures of Seagram brands. |
Countries | Canada |
Note | Catalog Records © 2019, by the Hagley Museum & Library. All rights reserved. |
Copyright and Source Archive | Content compilation © 2019, by the Hagley Museum & Library. All rights reserved. |