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Field name | Value |
---|---|
Reference | 2173 |
Library/Archive | Hagley Museum & Library |
Title | Marketing Studies - Gin Marketing Research - Provincial, 1958, 1964, 1973 |
Date | Jul 1958 - Mar 1973 |
Collection | Seagram Museum collection |
Collection Overview | This collections focuses on production techniques and government regulation files from Seagrams' Corporate Operations, as well as brand and product profiles and marketing studies. |
Sub-collection | III. Promotions, sales, and external affairs. D. Marketing. |
Document Type | Marketing Report |
Theme | Alcohol Production and Consumption; Advertising and Marketing |
Subjects | alcoholic beverage industry advertising industry market research marketing consumer |
Description | Reports on drinking patterns in the Quebec Province, a lower-priced gin study in Ontario, and a study of Quebec gin consumers. |
Countries | Canada |
Places | Quebec; Ontario |
Names | Dichter, Ernest |
Brand | Gordon's Gin; Burnett's White Satin; Burnett's Sterling; Walker's Crystal; Geneva Gin |
Note | Catalog Records © 2019, by the Hagley Museum & Library. All rights reserved. |
Copyright and Source Archive | Content compilation © 2019, by the Hagley Museum & Library. All rights reserved. |