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Field name | Value |
---|---|
Reference | 2173 |
Library/Archive | Hagley Museum & Library |
Title | American Whiskey - Seagram's Seven Crown |
Date | 1935-1985 |
Collection | Seagram Museum collection |
Collection Overview | This collections focuses on production techniques and government regulation files from Seagrams' Corporate Operations, as well as brand and product profiles and marketing studies. |
Sub-collection | III. Promotions, sales, and external affairs. F. Profiles 1. Brand Profiles. |
Document Type | Correspondence; Ephemera; Pamphlet; Label |
Theme | Alcohol Production and Consumption; Advertising and Marketing |
Subjects | alcoholic beverage industry wine industry advertising industry marketing advertising history packaging corporations consumerism media celebration |
Description | Includes advertisements, correspondence concerning labels and advertising campaigns, general product information, an invitation for the Seven Crown Silver Anniversary Celebration, a press releases and publicity photographs for the 25th anniversary, and a newspaper supplement commemorating the 300 millionth case of Seven Crown. |
Countries | Canada; United States |
Places | Montreal Quebec; Lawrenceburg Indiana; New York |
Names | Bronfman, Charles R; Bronfman, Edgar M; Murphy, Arthur F |
Brand | Seagram's 7 Crown |
Note | Catalog Records © 2019, by the Hagley Museum & Library. All rights reserved. |
Copyright and Source Archive | Content compilation © 2019, by the Hagley Museum & Library. All rights reserved. |