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Field name | Value |
---|---|
Reference | 2173 |
Library/Archive | Hagley Museum & Library |
Title | "Let's Go!" |
Date | c.1937 |
Collection | Seagram Museum collection |
Collection Overview | This collections focuses on production techniques and government regulation files from Seagrams' Corporate Operations, as well as brand and product profiles and marketing studies. |
Sub-collection | III. Promotions, sales, and external affairs. G. Sales. |
Document Type | Pamphlet; Report |
Theme | Alcohol Production and Consumption; Advertising and Marketing |
Subjects | alcoholic beverages alcoholic beverage industry market research consumer science drinking of alcoholic beverages |
Description | Booklet designed to increase sales with claims that 'Crown' whiskies will be less likely to impair mental acuity than other brands. |
Note | Catalog Records © 2019, by the Hagley Museum & Library. All rights reserved. |
Copyright and Source Archive | Content compilation © 2019, by the Hagley Museum & Library. All rights reserved. |