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Field name | Value |
---|---|
Reference | 2173 |
Library/Archive | Hagley Museum & Library |
Title | Marketing Studies - Rye and Canadian Whisky Marketing Research: Advertisement Testing and Evaluations, 1962-1964 |
Date | 26 Nov 1962 - 27 Nov 1964 |
Collection | Seagram Museum collection |
Collection Overview | This collections focuses on production techniques and government regulation files from Seagrams' Corporate Operations, as well as brand and product profiles and marketing studies. |
Sub-collection | III. Promotions, sales, and external affairs. D. Marketing. |
Document Type | Marketing Report; Ephemera |
Theme | Alcohol Production and Consumption; Advertising and Marketing |
Subjects | alcoholic beverage industry advertising industry advertising history market research marketing consumerism packaging |
Description | Reports prepared by M R C Limited (B Hymovitch PhD, President). |
Countries | Canada |
Brand | Gold Stripe; Grand Reserve; Seagram's "83"; Seagram's V. O. |
Document linked to |
Marketing Studies - Rye and Canadian Whisky Marketing Research: Advertisement Testing and Evaluations, 1967 Marketing Studies - Rye and Canadian Whisky Marketing Research: Advertisement Testing and Evaluations, 1971 |
Note | Catalog Records © 2019, by the Hagley Museum & Library. All rights reserved. |
Copyright and Source Archive | Content compilation © 2019, by the Hagley Museum & Library. All rights reserved. |