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Field name | Value |
---|---|
Reference | HAT 21/286 |
Library/Archive | History of Advertising Trust |
Title | Advertising report 1937 |
Date | 1937 |
Collection | The David Lamb Collection |
Collection Overview | Selection of advertising reports from the David Lamb Collection. During his time as Rowntree UK Advertising Manager, David Lamb gave many media presentations and briefings to marketing and broadcasting executives as well as lecturing at media business courses and writing for the advertising industry press. |
Document Type | Report |
Theme | Advertising and Marketing; Food Retailing |
Subjects | advertising costs advertising industry brand radio marketing |
Description | Advertising report for Rowntree products, including costs for press and radio advertising, gift schemes, business travel, shop displays, etc. Details the advertising expenditure for each of the various products. Includes images of the various advertisements that were run in that year. |
Countries | United Kingdom |
Brand | Rowntree's |
Note | Please note that some of the metadata for this document has been drawn from the catalogue of the History of Advertising Trust. |
Copyright and Source Archive | Material sourced from History of Advertising Trust |