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Field name | Value |
---|---|
Reference | 2173 |
Library/Archive | Hagley Museum & Library |
Title | Canadian Whisky - Lord Calvert |
Date | 1938-1982 |
Collection | Seagram Museum collection |
Collection Overview | This collections focuses on production techniques and government regulation files from Seagrams' Corporate Operations, as well as brand and product profiles and marketing studies. |
Sub-collection | III. Promotions, sales, and external affairs. F. Profiles 1. Brand Profiles. |
Document Type | Business Record; Ephemera |
Theme | Alcohol Production and Consumption; Advertising and Marketing |
Subjects | alcoholic beverage industry marketing advertising industry advertising history distilling industries brand |
Description | Features brand information, including the historical significance of the Calvert name and changing sales trends; articles from newspapers and beverage industry publications announcing the brand's debut; and publicity photographs promoting holiday gift packaging. |
Countries | Canada |
Places | Ontario; Manitoba; Newfoundland; Prince Edward Island; Nova Scotia; Saskatchewan; British Columbia; Alberta; Yukon; New Brunswick; Quebec |
Brand | Lord Calvert |
Note | Catalog Records © 2019, by the Hagley Museum & Library. All rights reserved. |
Copyright and Source Archive | Content compilation © 2019, by the Hagley Museum & Library. All rights reserved. |