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Field name | Value |
---|---|
Reference | HAT50/1/158/2/1/1/1 |
Library/Archive | History of Advertising Trust |
Title | A10 data: marketing and research, 1933-1955 |
Date | 1933-1955 |
Collection | J Walter Thompson (JWT), London Client Account Files HAT50/1/158 |
Collection Overview | Collection of Rowntree material including marketing, sales, product development and business records from the JWT Client Account Files. Rowntree & Co. was established as a limited company in 1897, although the business had begun trading under the Rowntree name in 1869. The company was initially a manufacturer of cocoa but soon added fruit gums and pastilles (1881), table jellies (1901) and chocolate to their product portfolio. In 1969 Rowntree & Co Ltd merged with John Mackintosh & Sons Ltd to become Rowntree Mackintosh Ltd. The company name was changed to Rowntree plc. in 1987. The Rowntree account was acquired by JWT in 1931 and the company was initially asked to advise on Motoring chocolate, cocoa and gums in addition to milk chocolate. |
Sub-collection | HAT50/1/158/2/1/1: Data files: general grocery |
Document Type | Report; Marketing Report |
Theme | Advertising and Marketing; Food Retailing; Food Economics |
Subjects | advertising history beverages brand buying habits children commodity: milk confectionery consumerism economics food industry and trade grocery shopping market information market research rationing retail sales Second World War |
Description | Market research and consumer reports. Statistics mostly pertaining to cocoa sales, comparison to pre-war and post-war consumption and sales of cocoa and milk products. |
Countries | United Kingdom |
Brand | Rowntree's |
Document linked to |
A10 data: marketing and research, 1949-1956 |
Note | Please note that some of the metadata for this document has been drawn from the catalogue of the History of Advertising Trust. |
Copyright and Source Archive | Material sourced from History of Advertising Trust |