The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk
If you believe you should have access to this document, click here to Login.
Field name | Value |
---|---|
Reference | 2173 |
Library/Archive | Hagley Museum & Library |
Title | Marketing Studies - Rye and Canadian Whisky Marketing Research: 'Seagram's New Scotch: Fact Book'; 'A Research Report re Calvert Cocktail Mixes' |
Date | Oct 1964 - Mar 1966 |
Collection | Seagram Museum collection |
Collection Overview | This collections focuses on production techniques and government regulation files from Seagrams' Corporate Operations, as well as brand and product profiles and marketing studies. |
Sub-collection | III. Promotions, sales, and external affairs. D. Marketing. |
Document Type | Marketing Report |
Theme | Alcohol Production and Consumption; Advertising and Marketing |
Subjects | alcoholic beverage industry advertising industry advertising history market research consumer demographics drinking of alcoholic beverages sales gender: female gender: male |
Description | Includes background data on the scotch whiskey market and a summary of consumer research on the scotch whiskey market based on a national whiskey drinking survey conducted for Seagram Inc. Includes graphs and charts depicting data. |
Countries | United States; Canada |
Places | Ontario; Quebec |
Brand | Calvert |
Note | Catalog Records © 2019, by the Hagley Museum & Library. All rights reserved. |
Copyright and Source Archive | Content compilation © 2019, by the Hagley Museum & Library. All rights reserved. |