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Field name | Value |
---|---|
Reference | 2173 |
Library/Archive | Hagley Museum & Library |
Title | Marketing Studies - Rye and Canadian Whisky Marketing Research: New Directions for the Marketing of Seagram, Calvert and Adams; a Creative Analysis and Proposal for a Motivational Research Study |
Date | Feb 1958 |
Collection | Seagram Museum collection |
Collection Overview | This collections focuses on production techniques and government regulation files from Seagrams' Corporate Operations, as well as brand and product profiles and marketing studies. |
Sub-collection | III. Promotions, sales, and external affairs. D. Marketing. |
Document Type | Marketing Report |
Theme | Alcohol Production and Consumption; Advertising and Marketing |
Subjects | alcoholic beverage industry advertising industry advertising history market research marketing consumer drinking of alcoholic beverages culture |
Description | Produced by the Institute for Motivational Research, Inc. |
Countries | Canada; United States |
Places | Croton-on-Hudson New York |
Names | Dichter, Ernest |
Brand | Calvert; Adams |
Note | Catalog Records © 2019, by the Hagley Museum & Library. All rights reserved. |
Copyright and Source Archive | Content compilation © 2019, by the Hagley Museum & Library. All rights reserved. |