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Field name | Value |
---|---|
Reference | 2173 |
Library/Archive | Hagley Museum & Library |
Title | Mr. C. Gram's Diary |
Date | 1941-1943 |
Collection | Seagram Museum collection |
Collection Overview | This collections focuses on production techniques and government regulation files from Seagrams' Corporate Operations, as well as brand and product profiles and marketing studies. |
Sub-collection | III. Promotions, sales, and external affairs. G. Sales. |
Document Type | Printed Book |
Theme | Alcohol Production and Consumption; Advertising and Marketing |
Subjects | alcoholic beverages alcoholic beverage industry sales consumerism distilling industries humour advertising history |
Description | Instructional sales book presented in a comic book format for Seagram-Distillers Corporation. Includes descriptions of whiskey production, blends, blending, and bottling; provides selling methods for Five Crown, Seven Crown, Kessler's, and V. O.; explains Seagram's contributions during war time; relates ways to conduct selling and sales promotion in regards to war rationing and shortages; explains importance of understanding and selling advertising campaigns; demonstrates the importance of selling "enjoyment"; explains the bookkeeping system; and evaluates readers with the fictional Professor QWhis-Key, who quizzes on what C. Gram learned in certain issues. |
Countries | Canada; United States |
Note | Catalog Records © 2019, by the Hagley Museum & Library. All rights reserved. |
Copyright and Source Archive | Content compilation © 2019, by the Hagley Museum & Library. All rights reserved. |