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Field name | Value |
---|---|
Reference | HAT50/1/158/4/4/1/4 |
Library/Archive | History of Advertising Trust |
Title | Rowntree & Company Limited: testing of the vitamin C jelly, 1938 |
Date | Jan 1938 |
Collection | J Walter Thompson (JWT), London Client Account Files HAT50/1/158 |
Collection Overview | Collection of Rowntree material including marketing, sales, product development and business records from the JWT Client Account Files. Rowntree & Co. was established as a limited company in 1897, although the business had begun trading under the Rowntree name in 1869. The company was initially a manufacturer of cocoa but soon added fruit gums and pastilles (1881), table jellies (1901) and chocolate to their product portfolio. In 1969 Rowntree & Co Ltd merged with John Mackintosh & Sons Ltd to become Rowntree Mackintosh Ltd. The company name was changed to Rowntree plc. in 1987. The Rowntree account was acquired by JWT in 1931 and the company was initially asked to advise on Motoring chocolate, cocoa and gums in addition to milk chocolate. |
Sub-collection | HAT50/1/158/4/4/1: Reports: J Walter Thompson London |
Document Type | Report |
Theme | Advertising and Marketing |
Subjects | advertising history brand consumerism desserts food industry and trade market information market research nutrition |
Description | Testing to see if advertising about vitamin C in table jellies will be effective and an outline of an advertising plan. |
Countries | United Kingdom |
Brand | Rowntree's |
Document linked to |
Rowntree & Company Limited: testing of the vitamin C jelly, 1937 |
Note | Please note that some of the metadata for this document has been drawn from the catalogue of the History of Advertising Trust. |
Copyright and Source Archive | Material sourced from History of Advertising Trust |