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Field name | Value |
---|---|
Reference | JWT/6/1/1/2/16 |
Library/Archive | History of Advertising Trust |
Title | Rowntree Aero |
Date | 1936-1958 |
Collection | J Walter Thompson (JWT) Collection |
Collection Overview | A collection of Rowntree Guard books containing advertising proofs from the JWT Archive. Rowntree & Co. was established as a limited company in 1897, although the business had begun trading under the Rowntree name in 1869. The company was initially a manufacturer of cocoa but soon added fruit gums and pastilles (1881), table jellies (1901) and chocolate to their product portfolio. In 1969 Rowntree & Co Ltd merged with John Mackintosh & Sons Ltd to become Rowntree Mackintosh Ltd. The company name was changed to Rowntree plc. in 1987. The Rowntree account was acquired by JWT in 1931 and the company was initially asked to advise on Motoring chocolate, cocoa and gums in addition to milk chocolate. |
Document Type | Guardbook |
Theme | Advertising and Marketing; Food Retailing; Health and Nutrition |
Subjects | advertising industry gender: male gender: female brand nutrition commercials consumerism science |
Description | Advertised towards men and women as a "new chocolate sensation" that "lifts" the spirit and "stimulates the enzyme flow". Advertised towards women as protecting both figure and complexion with emphasis placed on Aero's success in New York City. |
Countries | United Kingdom; United States |
Places | New York |
Brand | Rowntree's |
Note | Please note that some of the metadata for this document has been drawn from the catalogue of the History of Advertising Trust. |
Copyright and Source Archive | Material sourced from History of Advertising Trust |