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Field name | Value |
---|---|
Reference | JWT/GD/183 |
Library/Archive | History of Advertising Trust |
Title | Rowntree chocolate, 1935-1954 |
Date | 1935-1954 |
Collection | J Walter Thompson (JWT) Collection |
Collection Overview | A collection of Rowntree Guard books containing advertising proofs from the JWT Archive. Rowntree & Co. was established as a limited company in 1897, although the business had begun trading under the Rowntree name in 1869. The company was initially a manufacturer of cocoa but soon added fruit gums and pastilles (1881), table jellies (1901) and chocolate to their product portfolio. In 1969 Rowntree & Co Ltd merged with John Mackintosh & Sons Ltd to become Rowntree Mackintosh Ltd. The company name was changed to Rowntree plc. in 1987. The Rowntree account was acquired by JWT in 1931 and the company was initially asked to advise on Motoring chocolate, cocoa and gums in addition to milk chocolate. |
Document Type | Guardbook |
Theme | Advertising and Marketing; Food Retailing; Health and Nutrition |
Subjects | advertising industry digestion nutrition children - nutrition First World War race commercials consumerism gender: female |
Description | Advertisements for Rowntree's covering chocolate, baking chocolate, chocolate crisp, and other chocolate types. Includes ads with Rowntree's personal points values for chocolate during war time rationing, as well as stories about 'Blitz Babies' who love Rowntree's cocoa and ads for Rowntree's 'Coco' films. |
Countries | United Kingdom |
Names | Pickles, Mabel; Ziqler, Anne; Winn, Anona |
Brand | Rowntree's |
Note | Please note that some of the metadata for this document has been drawn from the catalogue of the History of Advertising Trust. Every care and attention has been paid to preserve the historic authenticity of these documents which range in date from the early sixteenth century to the beginning of the twentieth century. Any terminology that may be deemed discriminatory or offensive by present-day principles may have been preserved for the historic accuracy and relevance to that particular document. |
Copyright and Source Archive | Material sourced from History of Advertising Trust |