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Field name | Value |
---|---|
Reference | 2126 (Part) |
Library/Archive | Hagley Museum & Library |
Title | Scotch Drinkers' Attitudes toward "Seagram's" in Connection with 100 Pipers |
Author/Creator | Daniel Yankelovich, Inc. |
Date | May 1970 |
Collection | Records of the Seagram Company, LTD. |
Collection Overview | A selection of marketing reports, taking a case study approach to some of the wider data sets such as trade research, by location or by brand/product, and also including reports on specific markets and demographics. |
Sub-collection | Record Group 2: Records of Joseph E. Seagram & Sons, Inc. (New York). Series VII. Marketing Services. Subseries C. Consumer Research. Sub-subseries 1. Domestic Reports. |
Document Type | Report; Marketing Report |
Theme | Alcohol Production and Consumption; Advertising and Marketing |
Subjects | alcoholic beverages alcoholic beverage industry sales market information drinking of alcoholic beverages market research consumerism consumer distilling industries |
Countries | United States |
Note | Catalog Records © 2019, by the Hagley Museum & Library. All rights reserved. |
Copyright and Source Archive | Content compilation © 2019, by the Hagley Museum & Library. All rights reserved. |