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Field name | Value |
---|---|
Reference | 2173 |
Library/Archive | Hagley Museum & Library |
Title | Seagram's Book of Facts |
Date | 1937 |
Collection | Seagram Museum collection |
Collection Overview | This collections focuses on production techniques and government regulation files from Seagrams' Corporate Operations, as well as brand and product profiles and marketing studies. |
Sub-collection | III. Promotions, sales, and external affairs. G. Sales. |
Document Type | Printed Book; Report |
Theme | Alcohol Production and Consumption; Advertising and Marketing |
Subjects | alcoholic beverages alcoholic beverage industry distillation distilling industries sales market information consumerism retail advertising history |
Description | Sales manual distributed by Seagram-Distillers Corporation to all organizations selling Seagram merchandise. Includes material on company executives and sales territories; shows the status of each states' wine and liquor availability; describes the manufacture of bourbon whiskey at Seagram's Louisville Distillery; provides pictures, labels, and short descriptions of Seagram products; furnishes retail and bartenders' guides for wholesale costs; explains retail mark-up prices; supplies price lists for New York City; provides marketing guide and map for New York; shows advertisement reproductions; gives schedules for advertisements appearing in New York City newspapers; explains methods of advertising and sales promotion; and information on standards of identity for distilled spirits. |
Countries | United States |
Note | Catalog Records © 2019, by the Hagley Museum & Library. All rights reserved. |
Copyright and Source Archive | Content compilation © 2019, by the Hagley Museum & Library. All rights reserved. |